Be Positive’s founder J. Hover grew up a Texan and then attended LSU in 2004. After spending 10 years in the oil & gas industry in Houston, Hover took a leap of faith and dedicated his life to the live music and culture of Louisiana. In the last five years alone, he has produced and promoted over 500 events. His endeavors have blossomed into Molecular Management, a music management and talent agency, as well as Federales Fest, a local music festival in its second year. Be Positive is the culmination and natural continuation of Hover’s efforts. He and those partnering with Be Positive hope to inspire, support, and train the next generation of Louisianians to further the art, food, and music at the cultural core of our state.